In Google’s ongoing quest to make YouTube profitable the search giant is currently in discussions with some of the major film studios to start renting streaming movies. If implemented it could mean YouTube becomes one of the top destinations for watching brand new movie releases if users accepted such a service. The WSJ believes Google are currently talking with three film studios including Sony, Warner, and Lions Gates. No deals have been struck yet, but it is believed YouTube movie rentals would cost $3.99 with content appearing the same day as a DVD/Blu-ray movie release.
The next stage of the process is to test the service internally at Google. Once negotiations with the film studios have ended with a satisfactory agreement Google employees will be the first to test rentals for a period of three months giving both Google and studios time to see whether it is a good fit. For users it means if rentals appear as an option it won’t be until early next year.
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