It's hard to be innovative with products that we use everyday.
For example, how can you innovate your monitor, keyboard, or mouse? We have come to expect things to work a particular way, and then accept it. Good or bad. Can anyone say 'Windows XP'? True innovation comes when you take a product that already works, and then make it work better. Fix what is wrong with it. That's what Steve Jobs & Apple do. Usually. They make a mean machine & OS, but they make a mouse that is from the dark ages.
How can you make a mouse better? You fix what's wrong with it. Take the scroll wheel for example. You scroll and scroll and scroll and scroll.. just to get to the end of an extremely long document, web page, spreadsheet, etc. This is time consuming and it can potentially be detrimental to your health.
Logitech has ostensibly made this problem easier to deal with by creating the 'MicroGear Precision Scroll Wheel'. This machined alloy wheel has two modes that enable it to be like the scroll wheel you are familiar with (click-to-click feedback), and a new 'free-spin' mode. In 'free-spin' mode, you simply flick the wheel with your finger and it will continue to spin & scroll for 7-10 seconds, or until you stop it. They call it 'Hyper-Fast Scrolling'. It's a simple, but incredible solution that consumers will definitely clamor for.
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